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15 Fluff-Free Ways to Step Up Your Social Media Game

Hubspot

Marketers are starting to realize that just setting up social media accounts on sites like Facebook, Google+, LinkedIn, and Twitter and "experimenting" by participating sporadically isn't really going to generate results. That's why you'll find no fluffy, elementary tips like "be engaging," "share content," and "be transparent" in this post.

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Meta advertising: what you need to know

illumin

Meta continues to power advertisers’ core advertising strategies as the platform develops and innovates, bringing a top-the-of-the-line ad performance. Several years later, it introduced ‘Sponsored Stories’, a desktop ad program that placed paid ads directly on users’ news feeds as well as expansion to mobile ads.

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Introducing Angus Nelson: B2B Messaging, Positioning, and Audience Building

Golden Spiral

You know, the iterations of MySpace, and then Facebook, and the Twitters, etc. You talked about the bias of doing an internal group. Same thing happens with a focus group. Because I mean Peter has built on it, added to it, changed it, dropped some stuff out of it, and really formulated it. Brené Brown.

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The ABCs of Connecting With Generation Z

Content Marketing Institute

Here’s what the generational research and anecdotal observations are telling us: Born with one foot firmly in the digital age and the other rooted in old-school values, members of this pivotal demographic group expect greater transparency, accountability, and personal validation from every online experience they choose to engage in.