Attribution is a fool’s errand, now and in the ‘cookieless future’
ClickZ
JUNE 6, 2023
What no one is talking about, though, is that these regulations are not as sweeping as the ‘Accept All Cookies’ pop-ups make it seem, and that leveraging a household-first strategy in your social and digital advertising provides a better attribution for measuring incremental ROAS than approaches predicated on third-party cookies.
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