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How to Define & Measure Social KPIs – Part – 2

Valasys

In the previous part of the blog post, we scrutinized approaches towards defining & measuring Facebook KPIs, in particular. Twitter is one of the most vibrant channels for marketers to run their ad campaigns & for promoting their brands. According to Hootsuite, 75% of the B2B businesses market on Twitter.

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Why Twitter Says Losing Millions of Users Will Benefit Advertisers

Hubspot

Global ad revenue in Q2 totaled $601 million, up 4.5% Another analyst asked if active user count is also important to growing ad revenue -- e.g., putting more (non-bot) eyeballs in front of advertisers. As for the prioritization of network health, HubSpot CMO Kipp Bodnar says Twitter is moving in the right direction. In the U.S.,

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