10 Creative Lead Gen Examples Sourced from Marketing Legends
Unbounce
APRIL 23, 2019
E.g. ebooks on "the complete guide to X" or blog posts on "5 reasons why." Rather than lock up their content entirely behind a lead gen form, they actually embedded forms into each video so they showed up as you watch. This s**t works, until it doesn't. Now's a good time to invent the new ebook. Get creative.
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