Remove Ad Exchange Remove Banners Remove Privacy Protection Remove Transparency
article thumbnail

2023 Data Privacy Laws: What Every Marketer Needs to Know

Bluetext

You’ve heard the rumblings, accepted the cookie banners and been warned by that one friend who swears by Duck, Duck, Go that privacy laws were coming…but is now finally the time? Over the past year state legislatures have introduced an array of comprehensive data privacy bills, successfully passed by both Connecticut and Utah.

Privacy 26
article thumbnail

Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

To be in compliance with GDPR, you will need to be open and transparent about how you will process the end user’s personal data. Privacy by Design. Much like any other data privacy law (such as Health Insurance Portability and Accountability Act - HIPPA ), you cannot add data privacy protections as an afterthought.

Privacy 80
article thumbnail

An Overview of GA4’s New Privacy Features (And Their Impact On Testing)

Convert

What Does ‘Privacy by Design’ Mean? For Google Analytics 4 (GA4), Google has added further privacy controls and implemented data privacy by design approach , making sure that user privacy is prioritized and data is collected ethically. This lack of transparency is problematic for EU-based businesses that use GA.

Privacy 52