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Why marketers should care about consumer privacy

Martech

Consumers, for their part, are more invested in maintaining control of their data and reluctant to exchange personal information (even for incentives) unless they trust that you’re being careful with their data. 70% of consumers don’t like receiving targeted ads as a trade-off for providing their information. Zero-party data.

Privacy 99
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Content Distribution Strategy – Everything You Need to Know!

Outgrow

Moreover, publishing podcasts across multiple aggregation platforms opens doors for more attention and engagement. . Landing pages can be used for anything starting from post-ad experiences to webinars and podcasts. PPC ads or pay-per-click ads essentially require you to pay for getting clicks on your ads.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

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Best Social Media Stats and Market Research of 2010 (So Far)

Webbiquity

What Type Of Social Media Ads Are The Most Effective? According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent.