What Is an Ad Network? Definition, Types, and Examples
Martech Advisor
OCTOBER 17, 2019
You can perceive an ad network as a broker of sorts, collecting an enormous volume of impressions from publishers and then putting them up for sale to advertisers. Cost-per-click (CPC). Cost-per-acquisition (CPA). billion, it became DoubleClick for Publishers (DFP), a premium network of publishers for the tech giant.
41 
Let's personalize your content