How to be indispensable: The CMO’s cheat sheet
B2BMarketing.net
FEBRUARY 8, 2024
At last year’s Ignite, I interviewed Didier Devaud, currently CEO of FKG, a high-precision provider to the international endodontics market. I is for impeccable: “With my thoughts, words and actions.” Ask yourself: what problems are we solving— marketing problems, but also business problems? B = Brand: Stand out.
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