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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I’m sure I forgot a few.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

Here’s how I see it and I’d like to hear your views as well. There are four primary buckets of technology solutions aimed at solving the “how do I make lead generation activities more effective?” Most solutions I know of talk about providing sales real time visibility into a Lead's response to Marketing activities.

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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