Activities Banners Database Marketing Microsite 
The Point
JUNE 1, 2010
The Facebook game Farmville has (at last count) more than 30 million active daily users. So where does this leave the B2B marketer? HS: Can games be a fit for B2B marketers? Our games are not banners and clicks. Increase traffic, “stickiness” and repeat visits for a campaign microsite. Absolutely.
Customer Experience Matrix
JANUARY 31, 2010
Users can build HTML emails, Web pages and multi-page microsites. They can then click on a name to see a digital activity profile (emails sent, links clicked, forms completed, Web site visits). This profile can include activity captured within Marketing Studio or imported to the Marketing Studio database from other systems.
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