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Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
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article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40
article thumbnail

Putting the R back in CRM

GreenRope

There is a new term in marketing and it’s power lies in relationships. Relationship marketing, as defined by TechTarget is: “A facet of customer relationship management ( CRM ) that focuses on customer loyalty and long-term customer engagement rather than shorter-term goals like customer acquisition and individual sales.

CRM 40