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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

For those needing more capabilities to help with sales enablement or account-based communication, I would add: 8) Sales/marketing portal or workspace — includes account spaces/threaded discussions, sales call/activity prep, libraries for marketing content, task lists.

Enterprise Management 40
Enterprise Management Work Management DemandBase Marketing Management 40
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B2B Lead Management Market Heats Up

Online Marketing Institute

JULY 31, 2009

4) Online portals – I know, this is a broad category. What about those in your category 4) the online portals - they have content production expertise. The online portals I'm thinking about in 4)above are really in the lead generation game, and (at best)syndicate content toward this end.

Enterprise Management 40
Enterprise Management Work Management Marketing Management Lead Management 40
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