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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

"Outbound" Marketing is the set of traditional direct marketing tactics including using targeted lists for telemarketing, direct mail and email marketing. Posted by: C Jeffers | August 27, 2008 at 11:02 AM Hi Laura, Thank you for mentioning ActiveConversion in your post. deal; more search competition=a good thing.

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B2B Lead Management Market Heats Up

Online Marketing Institute

Posted by: Matt Massey | May 14, 2008 at 01:19 PM Laura, I'm with ActiveConversion, one of the pure play B2B lead management companies. a system that nurturing inquiries (emarketing and telemarketing), distributes the “leads” to various complicated sales distribution systems (outside direct, inside direct, dealers and distributions, etc.)