Customer Experience Matrix

JULY 20, 2009

Leads can enter from channels other than email. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

DECEMBER 3, 2008

The only common feature that’s missing in Pardot is rule-based branching within multi-step programs. This involves rights management and content management features that seem arcane but are nevertheless critical when marketing responsibilities are divided by function, channel, region and product organizations.

Demand Generation 120

Demand Generation Enterprise Management Small Business Marketing Pricing 120

Online Marketing Institute

JULY 31, 2009

Developing B2B business is much more about solution selling or managing the complex sale and so I lean towards B2B lead generation and conversion to sales is about a multi-channel dialogue that is tracked and nurtures using an integrated Web site, web properties and CRM solution. Interesting question and one I love to ponder.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40