article thumbnail

Don't Redo Your Website Until You Read This Post

Golden Spiral

If you intend your website to be a brochure to support your sales team, then you don’t need to pay as much attention to conversions on your contact page (because you are already having an active conversation). We will press back with, “I’m glad, but does it resonate with the persona?” New Vertical. Your content?

article thumbnail

54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Sixty three percent of marketers create content by buyer persona; 38 percent by vertical; 30 percent by geography; and 30 percent by account or customer - Curata. . . In turn, this makes for higher conversion rates because the marketer truly understands the needs of the reader. . . Get started by creating your own today. . . #22.