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54 Content Marketing Stats to Guide Your 2018 Strategy

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Sixty three percent of marketers create content by buyer persona; 38 percent by vertical; 30 percent by geography; and 30 percent by account or customer - Curata. . . In turn, this makes for higher conversion rates because the marketer truly understands the needs of the reader. . . Or, at least put it to the test :). . . #10.