54 Content Marketing Stats to Guide Your 2018 Strategy
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DECEMBER 4, 2017
Sixty three percent of marketers create content by buyer persona; 38 percent by vertical; 30 percent by geography; and 30 percent by account or customer - Curata. . . Takeaway : Buyer personas help marketers create content to address the pain points of specific segments. Content Marketing Institute/MarketingProfs. . .
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