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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. This was a hopeful sign of recovery that indicated we might be trending in a positive direction. Total marketing email sends are up 2% last week.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Leverage the data you’ve collected from your audience members and put it to work to drive open rates and increase the effectiveness of your efforts. . With 82% of businesses seeing positive results from LinkedIn, it’s time to learn how to leverage the platform to generate B2B leads , and check out this cool hack. . . #32.