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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. During the week of April 27, the number of sales emails sent from portals dropped 9%, but email send rates are still above pre-COVID levels.

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Sales and Marketing Performance Metrics and Why You Should Track Them

BenchmarkONE

Statistics show that high-performing sales reps spend 65% of their time in direct selling and the rest in non-sales activities. In contrast, average-performing reps spend their time in the exact opposite way — 35% selling and 65% in non-selling activities. . Conversion/Win Rate.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. These methods are becoming less and less effective - email open rates are falling, response rates are falling, connect rates on phone calls are declining, etc.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

Leverage the data you’ve collected from your audience members and put it to work to drive open rates and increase the effectiveness of your efforts. . Takeaway : Personalization makes content marketing messages feel more customized to the individual. Email is one place where personalization is simple and easy to deploy. . . #29.

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25 Content Marketing Stats to Guide Your 2017 Strategy

SnapApp

Leverage the data you’ve collected from your audience members and put it to work to drive open rates and increase the effectiveness of your efforts. The takeaway: Personalization makes content marketing messages feel more customized to the individual. Email is one place where personalization is simple and easy to deploy. TopRankBlog.