Hinge Marketing

JUNE 25, 2014

Stock content is the term for heavier pieces of content that remain evergreen over time: whitepapers, guides, ebooks, webinars, research reports, and more. Stock content can be a powerful tool for nurturing prospects and drawing them into an active conversation and consideration of your firm’s services.

Lead Generation 48

Lead Generation Lead Scoring Lead Ranking Sales Qualified Leads 48

SnapApp

DECEMBER 4, 2017

TV ads aren’t as relevant to each viewer, so the conversion rate is much lower, especially for niche products. . . In turn, this makes for higher conversion rates because the marketer truly understands the needs of the reader. . . Takeaway : In content marketing, perceived value is a huge conversion factor.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Launch Marketing

MAY 22, 2020

Audiences are dealing with a lot, so it can be a good idea, depending on your industry, to create content that’s a little more fun and easier to digest, such as infographics, short videos and eBooks. That’s why it’s important to revisit personas and actively converse with your team about what’s different for your audiences today.

Planning 62

Planning Allocation Verticals Paid Search Agency 62