Active Conversion B2B Thought Leadership Content Lead Capture 
Adobe Experience Cloud Blog
MARCH 16, 2015
in the middle of all the action—we had a fun mix of engaging marketing thought leadership sessions, plenty of places to charge your devices and relax, a sweet photobooth, swag, and a taco bar! Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo.
Online Marketing Institute
JULY 31, 2009
However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. B2B marketers looking for ways to turn their Web sites into demand generation tools have some new solutions to consider. All thoughts are welcome! I’m sure I forgot a few.
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