Chris Koch

NOVEMBER 13, 2009

For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. Listen for conversation about your company or about relevant issues for you and your customers. As effort increases, resource allocation and ROI become issues.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

Chris Koch

NOVEMBER 13, 2009

For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. Listen for conversation about your company or about relevant issues for you and your customers. As effort increases, resource allocation and ROI become issues.

Social Media 100

Social Media Allocation Media Marketing & Strategy 100

SnapApp

DECEMBER 4, 2017

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : The modern B2B customer is a digital one--and content plays a large part in the buyer’s journey. In turn, this makes for higher conversion rates because the marketer truly understands the needs of the reader. . .

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Sprout Social

JULY 22, 2021

While newer platforms like TikTok are making a splash across social trends, Twitter still dominates as a hub for active conversations. In fact, it still sees a 29% year-over-year increase in monetizable daily active users. This amounts to over 187 million daily active accounts that can see ads on the platform.

Twitter 143

Twitter Advertisements Advertising Campaigns 143