Active Conversion, Aggregators, Content and Lead Capture

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Adobe Experience Cloud Blog

MARCH 16, 2015

Created a multi-channel lead generation program that would enable lead capture and nurture through Marketo. 6,788 opted in leads. Sending healthcare traffic to a personalized version of a web page: 123% increase in content engagement. Activation : Conversion through the buying cycle. And the results?

Top of Funnel

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel

Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

JULY 31, 2009

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few.

Enterprise Management

Enterprise Management Work Management DemandBase Marketing Management

B2B Marketing Zone

Sights and Sounds of SXSW: Transformational Marketing and The Era of Engagement

Demandbase: A New Twist In The Lead Management Automation Market

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