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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. Here’s why: In marketing, we have a traditional bias towards being active. Decide whether to take an active role in creating conversations and fostering a community.

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Social media strategy for B2B: what’s required and what’s optional

Chris Koch

For these marketers, the pool of customers and prospects is small and many of them do not want to engage publicly in social media or are simply ignoring it altogether. Here’s why: In marketing, we have a traditional bias towards being active. Decide whether to take an active role in creating conversations and fostering a community.

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5 Minutes With SnapApp’s New SVP of Marketing

SnapApp

In early February we added a new member to our leadership team, Senior Vice President of Marketing, Aaron Dun. So that Aaron can be formally introduced to our readers, we sat down for a quick Q&A to gain some insight into his thoughts on SnapApp and modern marketing. . The team here at SnapApp has some very exciting news to share!

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5 Minutes With SnapApp’s New SVP of Marketing

SnapApp

In early February we added a new member to our leadership team, Senior Vice President of Marketing, Aaron Dun. So that Aaron can be formally introduced to our readers, we sat down for a quick Q&A to gain some insight into his thoughts on SnapApp and modern marketing. The team here at SnapApp has some very exciting news to share!

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The 6 Best B2B Social Media Platforms to Drive Results

EveryoneSocial

Using the platform is a great way to get involved in conversations with industry leaders and buyers that are looking for recommendations on products and services. Industry news, thought leadership articles, polls, and career advice are some of the most engaging posts on the platform. billion daily active users.

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54 Content Marketing Stats to Guide Your 2018 Strategy

SnapApp

76% of B2B marketers blog, and 73% publish case studies - Content Marketing Institute. . . Takeaway : The modern B2B customer is a digital one--and content plays a large part in the buyer’s journey. In turn, this makes for higher conversion rates because the marketer truly understands the needs of the reader. . .