Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. Sales and marketing activities are increasingly intermingled, and sales people increasingly work with directly with marketing systems. For example, take Active Conversion.

Active Conversion 120

Active Conversion Lead Scoring Lead Ranking Lead Management 120

Customer Experience Matrix

FEBRUARY 4, 2009

Here are some alternatives that will come in at or below Marketo’s published starting price of $2,400 per month (or $1,500 for their “Lite” version). (To Pricing on their Web site is quite close to Marketo’s: $1,000 a month for a limited edition and $2,400 per month for all the bells and whistles, and no extra charge for installation.

Demand Generation 120

Demand Generation Cost Marketing Management Demand 120

Martech

FEBRUARY 24, 2022

The global pandemic has confirmed what many marketers already knew: the telephone is an integral part of the consumer purchase journey. For information on pricing and a deeper feature breakdown, download the MarTech Intelligence Report. Provides a real-time view of the customer journey to have smarter customer conversations.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Optinmonster

MARCH 11, 2024

Testimonials can increase conversions on sales pages by 34%. You may be wondering if you really need to use social proof on your site, so let’s take a look at how social proof helps with conversions. What Is Social Proof and How Does it Help With Conversions? Pricing: Starts at $9/month. Pricing: Starts at $49.50/year.

Tools 65

Tools Work Management Marketing Management Best Practices 65

TrustRadius Marketing

JULY 11, 2022

Conversion Rate Bounce Rate Retention Click-Through Rate (CTR) The conversion rate is your total conversion divided by the number of website visitors. Conversion / # of visitors = conversion rate The bounce rate is the percentage of users who leave after visiting a single page.

Enterprise Management 98

Enterprise Management Marketing Analytics Tools Budget Programs Analytics 98

Online Marketing Institute

JULY 31, 2009

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I think the idea of an iTunes™ -like interface — and pay-as-you-go pricing structure — for viewing, sorting, and selecting B2B contacts is intriguing. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40