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The Importance of Customer Nurturing Campaigns In 2021

BenchmarkONE

Customer nurturing campaigns are designed to attach to that interest and help it grow into the desire to become a customer and partner. In 2021, a high-quality lead nurturing campaign may just be what’s required for you to overcome an increasing number of barriers to sales. What’s a Nurture Campaign?

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6 Tips For a Successful Marketing Automation Implementation

Circle Studio

A study from Act-On and Econsultancy found that 53% of B2B firms already have some form of marketing automation technology in place and 37% plan to utilize marketing automation in the future. Consider what integrations are critical to your marketing and sales teams and select a solution that has the tightest integration with those systems.

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Building a Foolproof Sales Enablement Strategy

SmartBug Media

To meet your quotas, you need to empower your sales team to make those hours count and find ways to cut down on the time they are spending tracking down data and content. To meet your quotas, you need to empower your sales team to make those hours count and find ways to cut down on the time they are spending tracking down data and content.

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A Website Design Process that Works: How to Get the Professional Services Website You Want

Hinge Marketing

You’ll need three things: 1) the will to make it happen; 2) a talented team to carry it out; and 3) a website design process that will get you to your goal. In between, a lot of nurturing goes on. That can be a challenging juggling act, one which can be addressed at the brand, site architecture or messaging level.