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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

Be aware and act like a CEO: don’t just stay up to date – move a step ahead. First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Its time for the knowledge champions of the world to get together, and to get our act. Pick up the phone, walk down the hall, use IM (if your company allows it), use Skype (if your company allows it), or, as a last resort, send an e-mail to the people who might know what you need to know. The PKM-Enabled Organization.