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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

Be aware and act like a CEO: don’t just stay up to date – move a step ahead. First through conferences when I worked with MarketingSherpa , which hosted the largest, vendor-neutral Email Summit in the World, and then through our work with the Direct Marketing Association where he served on the Email Experience Council.

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PKM and the Organization - Pollard

Buzz Marketing for Technology

Its time for the knowledge champions of the world to get together, and to get our act. We allowed the bold vision of knowledge-sharing to be diminished and appropriated by those who saw it is merely an exercise in automating the acquisition, storage and dissemination of documents. The PKM-Enabled Organization.