Acquisitions, Google, Marketo and PageRank

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Acquisitions

Google

Marketo

PageRank

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

APRIL 18, 2012

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

Act-On

Act-On Marketing Automation Services Marketo Buy

MarTech: Top 100 Influencers and Brands

Onalytica B2B

JANUARY 18, 2017

Well, I believe we’ll be seeing a few acquisitions from/of big players in the coming years to cater for exactly that need… AI & Chatbots: It’s the future. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives.

Enterprise Management

Enterprise Management Work Management Marketing Management Brand Identity

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How to Leverage Behavioral Science Insights for Direct Mail Success

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B2B Marketing Zone

Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

MarTech: Top 100 Influencers and Brands

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