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Marketo Buys Crowd Factory, Silverpop Buys CoreMotives, and Other News from Pardot, Neolane, Act-On and OfficeAutoPilot

Customer Experience Matrix

With its usual fanfare, Marketo today announced the acquisition of social marketing campaign company Crowd Factory. Crowd Factory is a certified cool product, which is probably reason enough for Marketo to buy them. Marketo is primarily focused on business marketing, and in particular lead generation, nurturing and analytics.

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Is Google Hummingbird a Win For Marketers?

Adobe Experience Cloud Blog

Author: Maggie Jones There’s something different about Google, but it isn’t something obvious – it’s happening behind the scenes. You may not have even noticed Google’s new search algorithm, Google Hummingbird, but it’s affecting 90% of all Google searches. In short, Google is getting smarter.

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The Top 200 Content Marketing Brands And Influencers

Marketing Insider Group

PageRank (Normalised). PageRank (Normalised). And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. Twitter Handle. jeffbullas. Jeff Bullas. GerryMoran. Gerry Moran. BrennerMichael. Michael Brenner. JoePulizzi. Joe Pulizzi. CMIContent.

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MarTech: Top 100 Influencers and Brands

Onalytica B2B

With newer technology terms – AR, VR, AI to include a few – overwhelming the C-suite enough to re-assess their investment decisions, the industry seems far from consolidation even though leading players like Salesforce, Oracle, Microsoft, Google are on an acquisition spree. ” MAPPING THE COMMUNITY. Martech|VBProfiles. iNeoMarketing.

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Digital Marketing 2016: Top 100 Influencers and Brands

Onalytica B2B

Google Analytics. The PageRank based methodology we use to extract influencers on a particular topic takes into account the number and quality of contextual references that a user receives. TopRankMarketing.com. Marketingland. Marketing Land. ibminteractive. IBM Interactive Exp. Entrepreneur. Entrepreneur. googleanalytics. WordStream.