Acquisitions Generation Paid Social Agency VALS 
Brandpoint
DECEMBER 3, 2020
Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. What used to be marketing via repeat acquisition will now be replaced with a better focus on retention and putting a stronger value on the power of first-party data. We have *got* to put the customer front and center in everything we do as marketers.
Unbounce
JULY 30, 2019
Due to heavy discounting, your sales might not even be profitable, even if you generate an above-average volume of sales. November and December are all about volume, so every dollar you can save when it comes to your cost-per-acquisition can have a significant impact on your bottom line. This is why planning is so important.
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