Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects?

VALS 70

VALS Communities Copywriting eCommerce 70

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. You’re best known in the email community for your focus on conversion-focused copywriting and retention strategy—what first drew you to those aspects?

VALS 55

VALS Communities Copywriting eCommerce 55

Brandpoint

DECEMBER 3, 2020

Val Geisler, Fix My Churn I really hope that 2021 is the year of the customer. What used to be marketing via repeat acquisition will now be replaced with a better focus on retention and putting a stronger value on the power of first-party data. We have *got* to put the customer front and center in everything we do as marketers.

Planning 156

Planning Paid Search Agency VALS Allocation 156