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A Guide to Marketing Automation

Zoominfo

Partial profiling: Reducing the number of form fields can improve conversion rates. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Find the right tool.

article thumbnail

A Guide to Marketing Automation

Zoominfo

Partial profiling: Reducing the number of form fields can improve conversion rates. Poor customer acquisition: Marketers can find themselves sending email after email, with very few responses in return. According to research from Marketo and ReachForce, sales ignores up to 80% of marketing leads. Find the right tool.

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The 2010 marketing technology proto-landscape did consolidate by 61%

chiefmartech

But it’s also interesting to see the smaller ones, such as ClickTale, Demandbase, Kissmetrics, Monetate, Moz, ReachForce, SiteSpect, SugarCRM, Wingify, and WordStream that have carved out and sustained well-known brands for over 8 years — no small feat. Even with a constant conversion rate, you generate more net leads.