ClickZ

JULY 22, 2019

Historically, we’d get our insights from quantitative surveys and qualitative focus groups, often analyzed and interpreted by research companies. Diligent marketers spend time capturing these insights and adding them to their CRM, but the challenge then becomes how do we scale this process when the volume of data increases?

Paid Content 98

Paid Content Paid Search Agency Cost per Acquisition Ideal Customer Profiles 98

Convince & Convert

MARCH 3, 2010

Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Forrester Research shows that from 2009-2014, U.S. Otherwise, good luck.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Salesforce Marketing Cloud

MARCH 31, 2022

For example, fragmented data sources due to mergers and acquisitions often mean providers don’t recognize duplicate customer listings, let alone deliver personalized offers and services. Customer relationship management (CRM) plays a natural and critical role here. Why are providers unable to personalize customer experiences?

Work Management 98

Work Management Marketing Management Marketing AI Service 98

accelerate agency

JUNE 30, 2023

Book a Consultation What is enterprise SaaS pricing? Starting out, you may be targeting SMBs, but as you grow you’re likely to need to develop enterprise pricing to suit much larger target companies. There are lots of different considerations when it comes to setting prices for enterprise-level products and services.

Pricing 52

Pricing Price Marketing Budget Lead Ranking 52