acquisition 
Hubspot
JUNE 19, 2014
CAC: Customer Acquisition Cost. This is your total Sales and Marketing cost. CoCA: Cost of Customer Acquisition (See CAC). You can decide if a given action is a lead or a sale. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. CR: Conversion Rate.
Hubspot
MARCH 10, 2016
14) Churn Rate. To calculate churn rate, take the number of customers you lost during a certain time frame, and divide that by the total number of customers you had at the very beginning of that time frame. Churn rate is a significant metric primarily for recurring revenue companies. 24) Cost-per-Lead (CPL).
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