acquisition cross-sell satisfaction AIDA Related Topics 
Single Grain
SEPTEMBER 22, 2023
Even after a customer has made a purchase, your funnel can continue with cross-sells and upsells. AIDA is a classic marketing framework that represents a four-stage content creation funnel. We’ll use the slightly simpler AIDA stages for our builder example. It stands for Attention, Interest, Desire and Action.
Hubspot
NOVEMBER 12, 2014
In the inbound methodology, the preferred ABCs of selling are: Always Be Connecting. Benefits are distinct from features , and sales reps should sell based on benefits that are supported by features. B = Budget : Determines whether your prospect has a budget for what you''re selling. Cross-Selling. Cold Calling.
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