Valasys

SEPTEMBER 10, 2019

People feel close to the ones close to them & therefore, online as well as offline word of mouth marketing has a strong influence on driving the purchase decisions of the prospects. Word of Mouth Marketing (WOMM) plays a prominent role in shaping brand trust & reputation.

Word of Mouth 40

Word of Mouth WOMM B2B Marketing Marketing AI 40

Valasys

MARCH 9, 2020

Marketers use personalization to streamline the B2B sales cycle & to scale up the Return on their Marketing Investment (ROMI). Therefore, the businesses need to make sure that they use visual imagery for brand storytelling in a way that inspires customers to not just make a purchase but emotionally connect with the brand.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Valasys

JULY 29, 2019

By Impactful Storytelling: Stories have the power to entice users to act. ” So, when it comes to effective inbound strategies for marketing, impactful storytelling becomes very important. Let’s delve into some ways employing emotional analytics in B2B omnichannel content strategies can be beneficial for the businesses: 1.

Analytics 49

Analytics Marketing AI Work Management WOMM 49

Valasys

AUGUST 6, 2019

Focus towards marketing strategies, initiatives & direction of the brand, which ultimately helps in improving product development & operations. If the budget permits companies should invest in lead management & marketing automation technics & software such as Terminus or Engagio. And that’s all about it.

Marketing AI 45

Marketing AI Top of Funnel B2B Sales Marketing Budget 45

Valasys

AUGUST 26, 2019

When it comes to B2B content marketing & crafting of a holistic strategy for creation & distribution of content across multichannel, to help the marketers optimize their return on marketing investments (ROMI), the marketers need to be well informed of the changing dynamics of market place around them.

Paid Content 40

Paid Content Top of Funnel B2B Marketing Marketing AI 40

Valasys

JULY 8, 2019

Visual storytelling or passing on a lot of information through visually appealing pieces of content, such as videos, webinars, images, infographics, photos & images, instigate customers to take actions to accelerate the sales’ conversions. Visual Storytelling Assistances B2B Marketers.

Storytelling 56

Storytelling Top of Funnel B2B Marketing Word of Mouth 56