The ABM Agency

MARCH 28, 2023

By leveraging these technologies, marketers can streamline processes and optimize campaigns to reach their desired goals. Automation helps reduce the manual effort associated with executing ABM initiatives, while artificial intelligence (AI) provides insights into customer behavior that allow marketers to better target accounts.

Multi-Touch Attribution 52

Multi-Touch Attribution Account Based Marketing Demand Generation Agencies Marketing AI 52

Unbound B2B

JANUARY 11, 2023

Another study says that 46% of businesses plan to increase their account-based marketing spending. Doing your own marketing experiments to collect psychographic information. This data is accessible across organizations, which aids in the alignment of sales and marketing to strengthen your ABM campaigns.

Sales Management 40

Sales Management B2B Sales Marketing AI Top of Funnel 40

Valasys

APRIL 17, 2020

What is it that you can still do better in terms of optimizing your reach, revenue and maybe strengthening the face value of your brand across omnichannel? The answer is leveraging content marketing to acquire precious external business information. Do your homework and research information about specific organizations.

Content Marketing 59

Content Marketing Planning Business Work Management 59

Directive Agency

MAY 9, 2017

B2B marketing is no easy task. There’s a constant battle between: do I target my exact buyer with account-based marketing or do I go after the larger audience in the hope that my end buyer finds me? As a first step, it’s critical you outline and understand the buyers involved at your target accounts.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85

chiefmartech

MARCH 14, 2017

He’ll describe how Groupon created a bid modifier based on data from non-SEM sources (e.g., The next set of TED-like talks will focus on account-based marketing (ABM), including how it intersects with paid channels. conversion data from email, display, affiliates, etc.)

Enterprise Management 47

Enterprise Management Planning Work Management Marketing Management 47