Account Based Marketing Product Public Relations Resource Management 
PureB2B
FEBRUARY 8, 2022
At its core, behavioral analytics is concerned with understanding customer action and marketing behavior, which leads to better decision-making and business planning. Using behavioral data is not an esoteric process that can only be deciphered by tech-geeks and computer science graduates.
ClickZ
JULY 31, 2019
Percolate’s content marketing platform is used by enterprise companies including Microsoft, Bosch, United Airlines, and BP. Percolate’s technology falls somewhere between a “content marketing platform” and a “marketing resource management tool.” Image source: Percolate.
Expert insights. Personalized for you.
62 
Let's personalize your content