SalesIntel
AUGUST 14, 2023
Utilize various data sources and tools for account-based marketing to identify and define your audience precisely. SalesIntel provides access to a wealth of data such as technographic, firmographic, and intent data.
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DECEMBER 8, 2021
So you’re up to speed on the difference between ABM and demand gen tactics , you’ve launched a couple of campaigns , and leads are starting to trickle in. Now you have to face the more difficult question to answer: how do you measure ABM success? How to measure ABM success. Keep it simple.
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JANUARY 8, 2024
It’s time to ditch your differences and collectively agree on shared metrics that prove your campaigns are bringing in high-intent leads who are easy to convert into pipeline (and eventually revenue). These are the demand generation metrics you should measure instead The word “reimagine” might be intimidating right now.
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