Account Based Marketing Hubspot Psychographics Purchase Intent 
Strategic-IC
DECEMBER 16, 2020
ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!)
Strategic-IC
DECEMBER 16, 2020
ABM (Account-based Marketing) has certainly been one of the most popular B2B Sales and Marketing acronyms of 2020. And the world of ABM has certainly created numerous terms that may be new (and confusing) to some. We've put together this glossary of 30 Account-based Marketing (ABM!)
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
FunnelEnvy
SEPTEMBER 18, 2023
Creating buyer personas is a subjective and analytical process based on data and actual customers or prospects. Psychographics: Interests, values, lifestyle, personality traits. Are they looking for information, comparing products, or ready to purchase? Goals: What they want to achieve using your product or service.
SalesIntel
JUNE 28, 2022
Once you are confident in your buyer persona, your SDRs can work alongside account-based marketers to leverage firmographic data, enabling them to identify top-value accounts and reach their decision-makers with a tailored approach. Psychographic data. Select the Best B2B Data Partner.
SalesIntel
APRIL 16, 2021
Further, a whopping 99% of marketers believe customer relationships can be advanced using personalization. Psychographic. Efficiently perform ABM. Technographic, behavioral, and firmographic data can be a deadly combination if you use ABM. Psychographic customer segmentation. Firmographic. Technographic.
Expert insights. Personalized for you.
62 
Let's personalize your content