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Marketing Intelligence for Enterprises

TrustRadius Marketing

Market research tools are essential when it comes to segmenting your market. These resources include interviews, surveys, focus groups, polls, and email campaigns. Interested buyers will have to book a demo and contact the sales team for pricing information. It also captures buyer intent for specific products.

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B2B Website Design Trends that Work for Professional Services

Hinge Marketing

Artificial intelligence and machine learning will improve professional services marketing efforts online – With so much buzz and hype around these technologies, it’s hard to tell fact from slick marketing spin. Machine learning and AI will have a dramatic impact on account-based marketing.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. If you link to an outside website, or one links to you, it is an external link.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. If you link to an outside website, or one links to you, it is an external link.