Envy

AUGUST 22, 2019

They need to know which KPIs to track, how much they should be spending, and the marketing benchmarks against which to assess their success and calculate when it’s necessary to adjust their campaigns. So we made it our mission to get marketers the answers to their burning questions. Conversion Rate (CVR). A CTR of 2.2%

Lead Ranking 84

Lead Ranking Marketing Qualified Leads Advertising Benchmark Cost per Lead 84

Webbiquity

DECEMBER 7, 2017

This is particularly true for B2B marketers hoping to exploit the potential of account-based marketing (ABM). Meanwhile Google Attribution will measure data at every point in the customer journey, determining how much a marketing program contributed at each stage. There’s hope, however. Here’s their story.

Marketing AI 152

Marketing AI Adwords Account Based Marketing ABM 152

Terminus

MAY 23, 2019

Here’s the problem – you know there are dozens of touch points between your marketing campaigns and every buying center that ultimately closes business with your company. But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close. Sometimes hundreds. It’s our fault.

Top of Funnel 20

Top of Funnel Sales Qualified Leads CPL Cost per Lead 20

Single Grain

NOVEMBER 17, 2020

If you’re a B2B SaaS marketer looking to drive a new pipeline from enterprise and mid-market prospects, there’s no better channel these days for reaching these target customers than LinkedIn Ads. It’s easy to burn a lot of money quickly if you A) aren’t a good candidate for the service or B) you don’t know how to use it effectively.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98