What The Top 4% of Account-Based Marketers Have in Common
ANNUITAS
OCTOBER 27, 2016
I just received the latest issue of ABM in Action (October 2016), a monthly eMagazine dedicated to Account-Based Marketing from the publishers of Demand Gen Report, and I had to comment on the lead article. Specifically, “… ABM lacks specificity and is applied inconsistently to many different approaches.”.
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