Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

PureB2B

FEBRUARY 18, 2022

For the first time in two years, the B2B Marketing Exchange , aka #B2BMX ,is returning in-person with an action-packed 3-day agenda. Reach these buyers via highly targeted content syndication and account-based marketing (ABM) campaigns, triggered at the most opportune time. Meet DemandScience at #B2BMX.

Account Based Marketing 62

Account Based Marketing Demand Generation Agencies Intent Signal ABM 62

Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? This can significantly increase your market exposure and expand your reach.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

Aberdeen

MARCH 1, 2019

Madison Logic, an ABM platform provider, has announced the launch of Journey Acceleration, a dynamic targeting tool. Users can integrate Journey Acceleration’s criteria with Salesforce, Marketo, intent data and firmographics, enabling granular control over the dynamic targeting of content at buyers within the sales funnel.

Intent Data 40

Intent Data Intent Account Based Marketing ABM 40

6sense

NOVEMBER 2, 2021

B2B buyers are operating in “stealth mode” now more than ever, far beyond the view of most vendors’ awareness. That’s not a good look, especially when their ABM strategies include connecting with in-market prospects at the right place, at the right time, in their respective journeys. They’re your buyers.

Top of Funnel 62

Top of Funnel Intent Signal Intent Data Buyer Personas 62

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Third-Party Intent Data. Finally, third-party intent data offers scale.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Aberdeen

JANUARY 16, 2019

And that’s a maxim he applies to personalization throughout marketing and the sales funnel. In a presentation for B2B SaaS marketers , Cabane said a data dearth is largely responsible for the poor levels of personalization throughout many customer journeys. Want to schedule a Marketing Playbook demo?”.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40