LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. Should they care?

De-duping 53

De-duping De-duplication Enterprise Management Work Management 53

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. Should they care?

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

LeanData

APRIL 17, 2017

Ask anyone who works with a CRM system or marketing automation platform about their No. They are the bane of marketing and sales teams alike. percent of the respondents answered: de-dupe incoming leads and existing database. De-dupe is not the solution. Duplicate records. Should they care?

De-duping 40

De-duping De-duplication Enterprise Management Work Management 40

Heinz Marketing

AUGUST 5, 2021

In today’s digital technology landscape there are numerous platforms, tools and technologies at the disposal of every marketer—almost too many. For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Today’s post is about ABM Orchestration.

Account Based Marketing 120

Account Based Marketing ABM De-duping Marketing Automation Services 120

Datafusion Solutions

AUGUST 21, 2020

It also maintains a record of the total number of products or services that they own. Regarding your client relationships, technographics can be extremely valuable for effective account-based marketing. ABM has always been crucial for B2B marketers. Tracking ROI for mass marketing efforts is difficult.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

Engagio

OCTOBER 20, 2020

If you’re just digging your feet into ABM and looking for pointers on how to build a successful account-based strategy, then How to ABM Like a Boss is the definitive blog series for you. Check out the rest of the articles in the series and own your ABM! Part 2: Establish an ABM Team. This is it.

Account Based Marketing 114

Account Based Marketing ABM Ideal Customer Profiles Work Management 114

DemandBase

OCTOBER 20, 2020

This has led to a fundamental shift in the way organizations go to market. Account-Based Marketing (ABM) – a product of this change – is one of the hottest strategies that the fastest growing companies are leveraging to grow. That’s why we’re tackling how to get your data ready for ABM today.

Account Based Marketing 52

Account Based Marketing ABM Ideal Customer Profiles Work Management 52