markempa

APRIL 27, 2017

The email on the left was “sales speak.” The tone of the email on the right was changed to be more empathetic and yielded a conversion rate of 7% versus 1.5% Be sure to provide different kinds of information to your prospect based on what point they are in the customer buying journey. Note the difference in tone.

Top of Funnel 305

Top of Funnel Tips Sales Qualified Leads Lead Nurturing 305

SnapApp

APRIL 4, 2018

CPL thresholds will vary quite a bit based on the product and industry. The goal is to generate a campaign that has a low CPL, and high MQL-SQL conversion rate. . 5: Opportunities. . The lead becomes an opportunity when they progress to talking about an upcoming purchase decision. Lead to Conversion Ratio.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Markempa

APRIL 30, 2019

In this post, I’m going to share how to apply lead nurturing to help advance leads through three stages of your demand generation funnel to get more sales qualified opportunities. They only have the aggregate experience of what they see, hear, and feel from us.

Lead Nurturing 70

Lead Nurturing Sales Qualified Leads Top of Funnel Lead Scoring 70

PathFactory

JULY 3, 2019

What we do is aggregate it. TIBCO uses us in their ABM campaigns. They saw 27% increase in their MQL conversion rate, a 5% increase in the sales accepted leads through SQL and a 5X increase in opportunities. On a particular campaign, they saw a 92% increase in their sale qualified opportunities.

Top of Funnel 61

Top of Funnel Marketing Funnels Paid Search Agency Lead Ranking 61