B2B Marketing Directions

SEPTEMBER 13, 2020

Intent data and predictive analytics have been hot topics in B2B marketing circles for the past few years. Simply put, intent data is information collected about the online activities of a person with the goal of using that data to identify or predict purchase intent.

In-market Prospects 92

In-market Prospects Marketing Prospects Marketing Management Ideal Customer Profiles 92

Inbox Insight

APRIL 19, 2021

Customer profiles informed purely by your own first party data such as your CRM, can be restrictive. While they give you a strong indication of the types of accounts you currently adequately serve, they may not provide a true reflection of the most attractive (and obtainable) opportunities within your total addressable market (TAM).

Ideal Customer Profiles 98

Ideal Customer Profiles Demand Generation Account Based Marketing ABM 98

B2B Marketing Directions

OCTOBER 30, 2016

[XXX's] predictive intelligence engine gives you the ability to see your entire universe of potential buyers at every stage of their buying journey. We uncover net-new, in-market prospects based on powerful data science and billions of time-sensitive intent interactions."

Marketing Management 45

Marketing Management In-market Buyers Account Based Marketing Marketing & Strategy 45