ABM, DemandBase, In-market Buyers and Peer-to-peer

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In-market Buyers

Peer-to-peer

TrustRadius, Demandbase One announce intent integration

Martech

MARCH 30, 2022

TrustRadius, the software review and evaluation site, which includes martech offerings alongside other software categories, will integrate with Demandbase One allowing B2B marketers to engage with in-market buyers researching software on the site. Get the daily newsletter digital marketers rely on. Why we care.

DemandBase

DemandBase Intent Peer-to-peer Account Based Marketing

How Planful uses customer intent to speed up the B2B buying cycle

Martech

MAY 10, 2022

Tonkin needed more reviews in more places, but he also wanted to streamline Planful’s marketing strategy to focus on in-market buyers — the people who had done their research and were close to making a purchase. I probably buy the most technology out of any buyer here at Planful. “I That’s true of our space too.

Buying Cycle

Buying Cycle Intent Ideal Customer Profiles Planning

B2B Marketing Zone

TrustRadius, Demandbase One announce intent integration

How Planful uses customer intent to speed up the B2B buying cycle

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