ABM Database Marketing Direct Marketing Sales Leads 
Biznology
JANUARY 5, 2022
This month we’re pleased to feature Consultants Collective member customer acquisition and retention consultant, specializing in B2B markets, Ruth Stevens. Ruth advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM.
PureB2B
MAY 30, 2022
Generating leads for any marketing purpose is difficult, but it’s doubly challenging in the business-to-business realm. Here are three of the biggest challenges you will face in your sales lead generation efforts: 1. Assessing the market need. Track leads throughout the buyer’s journey. That’s not the case.
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